Sethu Das

Founder: Friends of Tibet,  Design & People, Tibet Research Group

Jeju Island Road Show Project, Jeju Province, South Korea (2012). Photo: Sung Hyun Sohn, Activism of Graphic Imagination, South Korea


After graduating from Maharaja Sayajirao University, Vadodara, Sethu Das went to Srinagar for a visit and 'accidentally' reached Dharamshala, the seat of the Tibetan Government-in-Exile. And found his calling in life. Moved by the stories of Chinese atrocities in Tibet related to him by Tibetan political prisoners, he founded the Friends of Tibet, a Tibet support group in 1999 with one member — an organisation he never registered. He is the Executive Director of World Tibet Day Foundation and one of the Founding Members of Friends of Tibet Foundation for the Wellbeing, a philanthropic initiative. Among other things, he has the rare distinction of dropping out from the Industrial Design Centre (IDC) of the Indian Institute of Technology (IIT) Bombay, one of the premier institutes in India. 

In 2003, Sethu Das co-founded Design & People with the slogan — 'Design For People In Need'. Today Design & People is a global network of graphic and industrial designers and architects working towards social and humanitarian projects. In 2019, he formed Friends of Tibet [Research] group to conduct and publish research on heritage, legacy and history of Tibet in collaboration with scholars, academicians, scientists, sociologists and holistic health educationists. He has held workshops on Social and Political Design in India and abroad and has curated symposiums, which include — "Re-Designing the East: Political Design in Asia and Europe". Sethu Das has worked with The Economic Times, Netscribes India and IIT Bombay as a Consultant and as a Resource Faculty to National Institute of Design (NID). He was also an International Observer to Sri Lanka and to several other conflict regions. From being a designer to starting socially-conscious movements, he is a man of varied tastes and talents. You won't, however, find him enjoying a bottle of Coca-Cola!


Published writings on relevant contemporary issues. Free to share and distribute without permission.


With His Holiness the XIV Dalai Lama, the spiritual leader of Tibetan people (2012). Photo: Ramesh Kumar PS


Interviews with Sethu Das, originally published by Indian and foreign magazines and newspapers.

Mathrubhoomi Tibet Edition 2.jpg

(July 2020)

Interview with Sethu Das: Architect & Interiors (September 2009)

Architect & Interiors
(September 2009)

Interview with Sethu Das: The Epoch Times, USA (April 2008)

The Epoch Times, USA (April 2008)

Interview with Sethu Das: The Epoch Times, USA (April 2008)

Malayalam, India 
(April 2008)

Interview with Sethu Das: "Items'

'items', Netherlands (May 2006)

Interview with Sethu Das: Outlook, India (January 2005)

Outlook, India
(January 2005)


"Swaraj In Design: Opportunities for Conscious Learning and Sharing" curated by Sethu Das representing Design & People (2010): Photo: Württembergischer Kunstverein, Stuttgart, Germany



Thank you! I will get back to you at the earliest.

Sethu Das 

PO Box 16674, Mumbai 400050, India.


Jeju Island Road Show Project, Jeju Province, South Korea (2012). Photo: Sung Hyun Sohn, Activism of Graphic Imagination, South Korea